Whether you’re a direct marketer or an Internet marketer, good copywriting is essential to your success. Being able to persuade your customers to buy your products or services is the keystone of any sales effort, and if you can’t do this, you may as well get out of the business.

Internet marketers have an advantage in copywriting in that they can try many tactics to see what works. While sales letters can’t be changed once mailed, you can edit and revise your sales sites and create new ones often. This gives you ample practice to perfect your sales techniques.

One quick way to success in sales writing is to follow the advice of legendary copywriter Gary Halbert. Halbert was known for his ability to appeal directly to the emotions of his audience through clear and concise sales writing. Halbert’s key precepts for copywriting included keeping the message short and to the point, being as knowledgeable about the product being sold as possible and using power words to make direct emotional appeals.

Copywriting is like weightlifting, it takes time and focus to develop your strength at it. Gary Halbert was the strongest copywriter of all time, so why not learn from his experience by visiting TheGaryHalbertLetter.com and reading his advice for free? The only thing you have to lose are bad writing habits.

>> Learn more with these free interviews by James Schramko on his blog

There is a reason why internet marketer James Schramko is proving to be a gifted mentor to aspiring IMers.  In a recent post he detailed how you can improve your article marketing with a simple strategy – one that will improve your rankings, and give you indented listings.

Indented listings appear as two or more search results with the most relevant content appearing first and then followed by another article found on the same website. This type of search result is desirable because it increases the number of clicks and visits to your website.

It’s easier to get indented or double listings on Google if you work at linking pages or posts in your website from the moment you build it.

Here’s how:

1. Stick to a set of keywords for a topic or subject and use these all throughout your website.

2. Create quality SEO content using those keywords and keep track of the URL’s or links in a separate file for future reference.

3. Link articles together by matching their keywords either manually by entering the URL for each keyword or if you’re using a WordPress theme, by adding a plug-in called Smartlinks to do this for you.

4. As you add more content to your website, creating more internal links to other related posts will result in multiple indented listings as well.

You’ll still have to work on getting quality SEO articles on your website to rank well. You can do this by writing SEO content or by hiring a content provider. SEO, however, is only half of the challenge, because once you are able to generate substantial traffic for your website, you will also need to convert those visits into sales using killer copywriting techniques.

With the right combination of SEO, internal linking and sales writing techniques, you’ll not only boost site rankings and drive traffic to your site, but you’ll be able to increase your sales and profits as well.

Discover even more free and easy to implement tips on the James Schramko blog.

James Schramko’s latest blog post features a once in a  lifetime opportunity to secure an impressive bonus for internet marketers who choose to invest in John Carlton’s Simple Writing System.

The bonus is the recordings of a 3 Day live workshop Schramko ran, entitled “Business Internet Formula”, which was targeted at business people wanting to leverage their operations by harnessing the power of the internet.

This is a sensational opportunity to learn from two masters, internet marketer James Schramko, and the world’s greatest living copywriter, John Carlton.

Internet marketing experts use the squeeze page as a tool for growing their list of potential customers.  The greatest living copywriter, John Carlton, in a recent interview with James Schramko, spoke at length about squeeze pages.

The squeeze page is a landing page or a simple webpage where all your reader has to do is to leave his name and email address in exchange for access to something of value. This page is important because it is where your reader gives his permission to remain informed through email.

Writing a squeeze page is easy. All you have to do is remember a few basic things such as the following:

Offer something for free.

People love freebies and often think it’s a good deal to exchange email information for something useful that costs nothing. Offering a free course, an e-book, or other information product that they find useful often works for collecting email addresses.

Insert a squeeze page in various parts of your page.

Persuasion can happen at various parts of your web page so it’s best to grab the chance to collect your reader’s email addresses whenever you can. To do this, you will have to break your sales letter into chunks of information and insert a squeeze page in between.

Hear the full interview that James Schramko conducted with John Carlton – it is a real eye-opener!

In a recent blog post, James Schramko has reviewed Frank Kern‘s new List Control list building product and provided some great reasons to get on board.

A huge database of email subscribers is a great asset in Internet marketing. With the right email strategy, you can convert the people in that list into buyers so that the sooner you start building it, the better it can serve you.

Here are some useful tips for list building which you, too, can follow to boost your conversions.

Kern’s List Control recommends the following:
1. Collect email addresses from your site visitors whenever they buy something from you.
2. Get non-buying visitors to leave their email addresses by offering free items as enticements.
3. Publish good articles and add an opt-in subscription form to your website so that visitors can freely sign up if they like its content.
4. Promote the free subscription or item with the same effort you would give an item that is for sale.
5. Squeeze in your free offer and opt-in form after every article or site content.
6. Get an autoresponder to send a Thank You note to your opt-in subscribers.
7. Send emails regularly to the people in your list to maintain site awareness.

List-building involves a series of steps and techniques that can take months to learn and perfect. A good shortcut would be to learn list-building from experts with a proven track record and easy-to-follow systems.

>> Learn more about why James Schramko has long been a fan of Frank Kern and his strategies and about the once in a lifetime bonus he is offering with Frank Kern’s List Control.

Why spend the energy creating hype and enthusiasm for a product when you can make money instead by selling products that have existing demand? A good keyword research strategy can help you identify what people are interested in, and capitalize on that interest to sell your goods and services.

Many Internet marketers make the mistake of building a Web site first without doing research. This inevitably leads to failure. Before building a site, you should do some keyword research with tools like Market Samurai to see what keywords are hot. Once you’ve figured out what’s hot and how it can relate to your product, you can then build an search engine optimized site that’s seeded with these keywords that will bring traffic and business to your site.

Preparation is a major ingredient to any success, be it in sports, academics, business or life in general. If you’re seeking to build a successful Internet business, do your homework ahead of time and find the keywords that have high searches, but little use by competitors to turn your site into a cash machine. That’s how Internet marketing guru James Schramko built several successful Internet businesses, and it will work for you as well.

One of the secrets of marketing success — whether it’s online or offline — is to make use of existing buzz or consumer sentiment to sell your products and services.

It’s actually quite obvious — making use of existing enthusiasm is less work than having to create it. The best method Internet marketers have to do this is keyword research.

By researching keywords prior to building a sales site, you can find the words related to your product that are most often searched on the Internet. A refined search will find words that have high search rates, but little usage among competitor’s Web sites.

James Schramko believes that a great tool to accomplish this task is Market Samurai which can help you find the right words that will bring traffic and Google Adwords income to your site. A well-planned Web site will be far more effective than a site created with no prior keyword research. Do yourself a favor and save time and money by doing your homework ahead of time. Use Market Samurai to help you create the SEO strategy that’s right for your Internet marketing site.

>> Read more of what James says about this, and other internet marketing tools and techniques.

Any financial advisor worth his or her salt knows that the best way to financial freedom — the freedom that allows you to kick back and relax in Dubai, while your old college buddies are slaving away in Des Moines — is by creating passive income. Internet marketing provides a fantastic opportunity to build multiple streams of recurrent income, and FastLandingPages can help you on your way.

Internet marketing takes the basic principles of traditional marketing and applies them in an Internet setting. The Web page replaces the billboard, the television ad, and even the store as the main vehicle of commerce. The key to Internet marketing lies in your ability to create Web pages that people want to visit and use to buy products and services. Building a Web page can be daunting for newbies, but with FastLandingPages, you’ll become a pro in no time.

FastLandingPages walks users through a few basic tasks to build reliable, easy-to-navigate sales pages that produce results. The program has an SEO tool, so you know you’ll be able to use keywords to propel your site to the top of Google and other search engine results.

Created by expert internet marketer James Schramko, with FastLandingPages, you’ll never spend a minute scratching your head or beating on your keyboard in confusion. The step-by-step program could teach even the most computer baffled person how to successfully build a sales page online. FastLandingPages is used and endorsed by some of the biggest names in Internet marketing, so follow their lead and check it out today.

James Schramko recently interviewed Bond Halbert, son of the man known as the greatest ever copywriter, Gary Halbert.   In the interview, Bond talked about his father’s ability to find a way to successfully write compelling sales copy for just about any product or service made him a copywriting legend.

Here are some more interview insights:

Gary’s methods have been picked apart and analyzed by Internet marketing and direct marketing professionals the globe over. Some of his best work is available to read online for free at TheGaryHalbertLetter.com.

Halbert offers direct, no-punches pulled advice on how you can improve your copywriting to make more sales. Halbert’s advice includes gems such as how to use power words to appeal to customers’ emotions, how to make every word in your sales copy count and how to cannibalize existing sales copy to incorporate what’s working now into your work.

One key bit of advice offered by Halbert is to focus on simplicity and clarity. Avoid use of fancy $5 words and focus on delivering your message as directly as possible. People don’t have time to waste reading flowery language when deciding to buy something. The lengthy sales letter is more likely to be tossed by the wayside than the one that’s short and to the point.

To see and hear the full (free) interview with Bond Halbert visit James Schramko’s blog.

Success in the Internet marketing game depends upon your ability to quicklybuild Web pages that are user-friendly and easy to navigate. Being the first page up with a new keyword or concept could mean the difference between you being at the top of Google rankings or down in the basement.

That’s why Traffic Grab is such a great product -  it clearly shows how having a well designed landing page fits within the whole internet marketing traffic grabbing plan.

Internet marketing is a great way to build passive income, the key to financial freedom. Other Internet marketers have built seven-figure businesses through hard work and with the help of great tools like FastLandingPages. There’s absolutely no reason why you can’t do the same.

Traffic Grab is a new product from James Schramko of course!

For Details see >> Traffic Grab