Whether you’re a direct marketer or an Internet marketer, good copywriting is essential to your success. Being able to persuade your customers to buy your products or services is the keystone of any sales effort, and if you can’t do this, you may as well get out of the business.

Internet marketers have an advantage in copywriting in that they can try many tactics to see what works. While sales letters can’t be changed once mailed, you can edit and revise your sales sites and create new ones often. This gives you ample practice to perfect your sales techniques.

One quick way to success in sales writing is to follow the advice of legendary copywriter Gary Halbert. Halbert was known for his ability to appeal directly to the emotions of his audience through clear and concise sales writing. Halbert’s key precepts for copywriting included keeping the message short and to the point, being as knowledgeable about the product being sold as possible and using power words to make direct emotional appeals.

Copywriting is like weightlifting, it takes time and focus to develop your strength at it. Gary Halbert was the strongest copywriter of all time, so why not learn from his experience by visiting TheGaryHalbertLetter.com and reading his advice for free? The only thing you have to lose are bad writing habits.

>> Learn more with these free interviews by James Schramko on his blog

James Schramko recently interviewed Bond Halbert, son of the man known as the greatest ever copywriter, Gary Halbert.   In the interview, Bond talked about his father’s ability to find a way to successfully write compelling sales copy for just about any product or service made him a copywriting legend.

Here are some more interview insights:

Gary’s methods have been picked apart and analyzed by Internet marketing and direct marketing professionals the globe over. Some of his best work is available to read online for free at TheGaryHalbertLetter.com.

Halbert offers direct, no-punches pulled advice on how you can improve your copywriting to make more sales. Halbert’s advice includes gems such as how to use power words to appeal to customers’ emotions, how to make every word in your sales copy count and how to cannibalize existing sales copy to incorporate what’s working now into your work.

One key bit of advice offered by Halbert is to focus on simplicity and clarity. Avoid use of fancy $5 words and focus on delivering your message as directly as possible. People don’t have time to waste reading flowery language when deciding to buy something. The lengthy sales letter is more likely to be tossed by the wayside than the one that’s short and to the point.

To see and hear the full (free) interview with Bond Halbert visit James Schramko’s blog.