Keyword research takes advantage of existing buzz

February 24 2010,

One of the secrets of marketing success — whether it’s online or offline — is to make use of existing buzz or consumer sentiment to sell your products and services.

It’s actually quite obvious — making use of existing enthusiasm is less work than having to create it. The best method Internet marketers have to do this is keyword research.

By researching keywords prior to building a sales site, you can find the words related to your product that are most often searched on the Internet. A refined search will find words that have high search rates, but little usage among competitor’s Web sites.

James Schramko believes that a great tool to accomplish this task is Market Samurai which can help you find the right words that will bring traffic and Google Adwords income to your site. A well-planned Web site will be far more effective than a site created with no prior keyword research. Do yourself a favor and save time and money by doing your homework ahead of time. Use Market Samurai to help you create the SEO strategy that’s right for your Internet marketing site.

>> Read more of what James says about this, and other internet marketing tools and techniques.

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