Harnessing the Power of Facebook for Internet marketing

February 11 2011,

If you’re into Internet marketing, you’re probably already aware of some of the possibilities Facebook presents for your business. The chance to get friends to recommend your services to other friends provides a unique marketing opportunity that shouldn’t be missed.

That’s not all Facebook has to offer, however.

The social networking sight is soon expected to integrate the Visa network and PayPal into the site, allowing users to do business there instead of having to go offsite. This is just the tip of the iceberg, however. Internet marketing expert James Schramko offers a fuller look at the full impact Facebook can have on Internet marketing on his Internet Marketing Speed report.

Schramko, a well-regarded Internet marketing specialist, worked with other experts in the field like Robert Grant and Ian Chapman to reveal just how Internet marketers can make better use of the Facebook phenomenon.

For instance, Facebook Places is a FourSquare-style application that lets users “check in” when they visit locations, including businesses. Some businesses are making use of this tool to give their customers rewards when they check in to a specific location.

Schramko’s report shows how “likes” by users of Facebook can drive traffic to your sites and how friend-based social network referrals are changing the face of Internet marketing.

The report also teaches Internet marketers how to adapt to the unique online culture of Facebook. Because Facebook users aren’t on their primarily to buy something, it’s important for the marketer to build a relationship with the user first, establish trust, perhaps offer a bonus and then try to reel in the sale.

Knowing what not to do is just as important as knowing what to do, so the report also warns marketers about the problems Facebook may present, such as the havoc the constant tinkering by Facebook developers on the social media network may have on Internet marketers’ businesses.

Schramko’s report gives relevant information Internet marketers can find real-world applications for to improve the profitability of their online businesses, making it a worthwhile investment of any serious Internet marketer’s time and money.

>> Read the full post by James Schramko

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