Creating Best Selling Info Products

May 20 2011,

Following the launch of his immensely successful information product, TrafficGrab, James Schramko shared with his readers some valuable learnings that contributed to this result. In this podcast he interviewed Daniel Dobos, and education memory expert who specializes in advanced learning strategies.  They discuss the benefits and otherwise of ‘step by step’ learning, and how people perceive the promise of such training.

The link to the podcast can be found >> HERE <<

People turn to the web more often these days to acquire new knowledge in the fastest way possible. The shorter the learning curve, the sooner you achieve results. Information products that teach short courses or train beginners have varying learning times. Obviously, the ones that allow people to learn the greatest amount of information in the shortest time are worthy investments.

Fastest learning technique

A proven technique that can develop a person’s ability to grasp lessons quickly involves scanning, absorbing and processing information.

Scan: The brain starts the learning process by scanning an information product, in search of key points that answer their most pressing concerns or solve their problems. Scanning, however, does not work well with all types of content. Very long articles, pure lists and unstructured work cannot be scanned for instant learning.

Long articles tend to contain more information than the consumer needs to know. While bulleted lists are essential for scanning, lists work well only when used to reinforce key points found in explanatory paragraphs. An unstructured piece of content will also make scanning an ineffective approach because important information may be lost unless you read through the entire article or product.

To start learning fast, look for content that are suited for scanning such as those containing:

  • bulleted or numbered lists
  • subparagraph headings
  • content highlighted by bold letters, italics and special font styles
  • structured paragraphs with a thesis and concluding statement

Absorb: Absorbing content while scanning boosts learning. A great way to do this is by taking down notes verbatim or by rephrasing the concept. Making an outline and drawing mindmaps that show the relationship between ideas also aids absorption.

Process: Trying out the system or technique being taught or gaining experience in something cements the learning process quickly. The brain retains lessons when put to action as kinesthetic movement stimulates learning.

Some products teach by providing a step-by-step guide for users to follow. This does not work well with scanning because you’ll need to read every single word in a guide and follow a particular order in order to achieve the promised result.

Information products are good sources of passive income. Internet marketers, therefore, need to create the best training products or programs that can be scanned, absorbed and processed quickly using bulleted and numbered lists, subheadings, highlighted keywords and a Table of Contents that allow users to find what they need and jump to the information without going through several pages or layers of content.

The link to the podcast can be found >> HERE <<

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