Amidst the hype about the just-released  tickets to James Schramko’s FastWebFormula event, here is a chance to kick back and enjoy a one-on-one interview recorded in his home.  In this 30 minute interview, we discuss:

• James’ online business journey
• The importance of mindset regarding ‘business’ or ‘hobby’
• Different online business models
• What people can expect to learn at FastWebFormula 3

Ever generous with his time when mentoring people who actively embrace his strategies, James has now announced two very special bonuses for those who purchase early bird tickets to Fast Web Formula:

• 60 days membership to his private coaching forum (people pay $97 per month for this!)
• Digital recordings of FastWebFormula – the original – that is STILL relevant, and which will bring even novices up to speed.

>> James Schramko has recorded a video that details exactly what will be covered in FWF3, and it is available here, now: Fast Web Formula Video

To whet people’s appetite for FastWebFormula 3, James Schramko has been conducting interviews with each of his special guest speakers.  In his most recent, a podcast with Ed Dale, they discuss some of the most recent changes and innovations in the online business world, including pricing trends, G+, and working from home opportunities.

You can listen to this podcast at www.fastwebformulas.com

Here is a nice little preview of what Alexi Neocleous will be sharing with those at Fast Web Forumla 3.  Alexi is a copywriting genius!

Register now for Fast Web Formula 3

Following the launch of his immensely successful information product, TrafficGrab, James Schramko shared with his readers some valuable learnings that contributed to this result. In this podcast he interviewed Daniel Dobos, and education memory expert who specializes in advanced learning strategies.  They discuss the benefits and otherwise of ‘step by step’ learning, and how people perceive the promise of such training.

The link to the podcast can be found >> HERE <<

People turn to the web more often these days to acquire new knowledge in the fastest way possible. The shorter the learning curve, the sooner you achieve results. Information products that teach short courses or train beginners have varying learning times. Obviously, the ones that allow people to learn the greatest amount of information in the shortest time are worthy investments.

Fastest learning technique

A proven technique that can develop a person’s ability to grasp lessons quickly involves scanning, absorbing and processing information.

Scan: The brain starts the learning process by scanning an information product, in search of key points that answer their most pressing concerns or solve their problems. Scanning, however, does not work well with all types of content. Very long articles, pure lists and unstructured work cannot be scanned for instant learning.

Long articles tend to contain more information than the consumer needs to know. While bulleted lists are essential for scanning, lists work well only when used to reinforce key points found in explanatory paragraphs. An unstructured piece of content will also make scanning an ineffective approach because important information may be lost unless you read through the entire article or product.

To start learning fast, look for content that are suited for scanning such as those containing:

• bulleted or numbered lists
• subparagraph headings
• content highlighted by bold letters, italics and special font styles
• structured paragraphs with a thesis and concluding statement

Absorb: Absorbing content while scanning boosts learning. A great way to do this is by taking down notes verbatim or by rephrasing the concept. Making an outline and drawing mindmaps that show the relationship between ideas also aids absorption.

Process: Trying out the system or technique being taught or gaining experience in something cements the learning process quickly. The brain retains lessons when put to action as kinesthetic movement stimulates learning.

Some products teach by providing a step-by-step guide for users to follow. This does not work well with scanning because you’ll need to read every single word in a guide and follow a particular order in order to achieve the promised result.

Information products are good sources of passive income. Internet marketers, therefore, need to create the best training products or programs that can be scanned, absorbed and processed quickly using bulleted and numbered lists, subheadings, highlighted keywords and a Table of Contents that allow users to find what they need and jump to the information without going through several pages or layers of content.

The link to the podcast can be found >> HERE <<

Kenny Goodman from the UK is an expert in domaining – profiting from domain trading.  In recent information sharings with James Schramko, Kenny has revealed many of his key strategies for success.

Member of James’ SuperFastResults private members forum were treated to a sensational webinar recently where Kenny shared some amazing tips in domaining – he regards domains as online real estate. This real estate will not decrease in value, but by building sites upon those domains and getting them indexed and ranked by the search engines, their worth will increase exponentially.

It has been announced that Kenny Goodman will be one of the guest presenters at James September 2010 Fast Web Formula advanced internet marketing workshop

>> Read more about Kenny Goodman‘s tips

Eben Pagan is one of the most highly respected personalities in the internet marketing world – and a master at creating information products.  He believes that selling information in the form of reports, ebooks, training courses – in fact selling knowledge in any digital format, is the way of the future.  He has perfected these techniques and is now offering to share these strategies.

If you have expertise in a particular niche, or are willing to put in some good research to learn about it (or pay someone to do it), then you have an information product in the offing.

James Schramko met Eben on a recent visit to Detroit, and got some real insights into this business model.  James believes Eben’s new course is so worthwhile that he is offering some great bonuses for anyone who buys through the link on his InternetMarketingSpeed site.

>> Go there now to see what is on offer from James Schramko

Internet marketing experts use the squeeze page as a tool for growing their list of potential customers.  The greatest living copywriter, John Carlton, in a recent interview with James Schramko, spoke at length about squeeze pages.

The squeeze page is a landing page or a simple webpage where all your reader has to do is to leave his name and email address in exchange for access to something of value. This page is important because it is where your reader gives his permission to remain informed through email.

Writing a squeeze page is easy. All you have to do is remember a few basic things such as the following:

Offer something for free.

People love freebies and often think it’s a good deal to exchange email information for something useful that costs nothing. Offering a free course, an e-book, or other information product that they find useful often works for collecting email addresses.

Insert a squeeze page in various parts of your page.

Persuasion can happen at various parts of your web page so it’s best to grab the chance to collect your reader’s email addresses whenever you can. To do this, you will have to break your sales letter into chunks of information and insert a squeeze page in between.

Hear the full interview that James Schramko conducted with John Carlton – it is a real eye-opener!

James Schramko recently interviewed Bond Halbert, son of the man known as the greatest ever copywriter, Gary Halbert.   In the interview, Bond talked about his father’s ability to find a way to successfully write compelling sales copy for just about any product or service made him a copywriting legend.

Here are some more interview insights:

Gary’s methods have been picked apart and analyzed by Internet marketing and direct marketing professionals the globe over. Some of his best work is available to read online for free at TheGaryHalbertLetter.com.

Halbert offers direct, no-punches pulled advice on how you can improve your copywriting to make more sales. Halbert’s advice includes gems such as how to use power words to appeal to customers’ emotions, how to make every word in your sales copy count and how to cannibalize existing sales copy to incorporate what’s working now into your work.

One key bit of advice offered by Halbert is to focus on simplicity and clarity. Avoid use of fancy $5 words and focus on delivering your message as directly as possible. People don’t have time to waste reading flowery language when deciding to buy something. The lengthy sales letter is more likely to be tossed by the wayside than the one that’s short and to the point.

To see and hear the full (free) interview with Bond Halbert visit James Schramko’s blog.

Great minds think alike. That’s why James Schramko and Kyle Tully both agree that when it comes to offline business consulting, experience is important.

Offline business consulting is essentially working to help other businesses beef up their traditional marketing efforts. While a lot of attention is being paid to online marketing efforts these days, traditional print, television, radio and more unorthodox guerrilla marketing efforts remain a key component of any business’s marketing strategy.

Schramko and Tully firmly believe that offline business consultants need a firm grounding in the basics of marketing. For folks new to the offline business consulting game, copies of Dan Kennedy’s No BS books are essential to developing necessary marketing skills.

Importance of Broad Experience

While experience is important, you don’t have to know every single technical aspect of marketing to see success in this field.

The key is to be a jack of all trades. Offline business consultants should know a little bit of everything concerning the technical aspects of their field. Most clients understand relatively little about marketing and how it works, so with just a smattering of knowledge concerning each aspect of your marketing effort, you’ll be able to substantially impress the folks with whom you want to do business.

Once you get the job, you can outsource many of the more complicated technical aspects of the marketing work you’ve been hired to do.

The most lucrative offline business consulting jobs you can land are recurring fee jobs. To create this work, you need to draft a business plan that allows you to offer continuing services. By creating a constant need for yourself and your services, you create a constant income for your business. When offering offline business consulting services, make sure that what you offer includes a maintenance plan or other recurring service to insure a steady stream of income.

If you lack experience in offline business marketing, getting some is just a matter of finding a program or a mentor that can help you fill the current gaps in your knowledge.

James Schramko is a leading figures in the online marketing world with a very lucrative offline business consulting business. He is regularly sought after by big corporations for his skill and expertise in marketing. Schramko offers an acclaimed marketing program known as SuperFastResults.

In no other industry is it more obvious that Consulting is huge, than in internet marketing.

Every offline business must aspire to having an online presence if they are to succeed.  Doing business in the 21st Century rarely involves the Yellow Pages, local directories and window shopping.  It revolves around an internet search – and often a purchase is completed from start to finish online.

Even if a visit to a bricks and mortar premises is required, that site is found via the internet.

So how much business is out there for consultants to bring offline business online?  Massive, unprecedented demand, that’s how much. They are not technically savvy, and NEED someone to do it all for them.

James Schramko knows this – in fact it has formed part of his business model for some years.  He has encouraged and nurtured others to do the same.

>> Here is an free interview at Internet Marketing Speed with  Kyle Tully – who is at the coalface of  Consulting, and takes his knowledge to the bank every day.